Tweaking Twitter: Help Your Twitter Account Increase Your Business
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Business owners have been hearing quite a bit about how social media like Twitter can help increase business. But many professionals who have launched Twitter accounts for their businesses see incremental results at best. If you have had a challenging time getting your Twitter account to work for you, don’t give up hope. A couple of tweaks here and there may help you see a dramatic boost in results.
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Here are some tips you can employ to help your Twitter account increase your business.
Make it personal
No, you shouldn’t broadcast every second of your personal life through your business Twitter account. However, people like connecting with other people, not brands. So be sure to keep your updates personable, touching the human aspect of your business. Keep the language light and friendly and don’t get too caught up in grammar. Instead, write like people talk to friends.
Also, identify a person from your company that you would like the Tweets to be coming from instead of being from the business in general. This certainly does not have to be the actual person writing and publishing the Tweets. Instead, you will likely want them to be branded as coming from whoever acts as your company’s spokesperson.
Create multiple accounts
There is no reason why your company can’t have multiple Twitter accounts. In fact, by selecting several people broadcasting about your brand, you can utilize Twitter to communicate out to multiple audiences.
For example, your CEO, customer support and marketing team could all be posting Tweets about various topics that relate to your company. Having multiple accounts allows your brand to be broadcast through different voices and will attract a broader audience without having to water down the impact for any individual.
Give value to your Tweets
Provide your customers with a reason to follow your Tweets. While it’s fine to publish updates and other types of information, be sure to also sprinkle in promotional messages.
Whether it’s coupon codes, “secret” sales or promotions, provide your followers with insider information that will incentivize them to not only follow you on Twitter but also in real life. You don’t have to offer these incentives on a daily basis but you will want to do it regularly enough that current and potential customers will see the value of following you.
Use it as a conversation starter
Don’t be afraid to pose questions out to the Twitter community. Remember, social media isn’t a one-way communication channel. Instead, it was created to start virtual conversations.
Asking questions and soliciting feedback will engage your customers and make them feel like a valued part of your team. This creates brand loyalty and will help ensure your followers will come back for more Tweets (and sales!) in the future.
Of course, you will want to give some thought to the questions that you ask. And you may want to enlist the help of some trusted employees to participate in the conversation to get it rolling. Getting employees involved will help shape the conversation in a positive light as well as get some traction.
Measure, measure, measure
As with any marketing effort, you will want to measure the results of your Twitter activity. This will help you ensure that the time devoted into the tool is bringing back results. It will also help you determine if it would be valuable to devote more time to Twitter.
Businesses often get stuck when it comes to measure social media efforts. Thankfully, there are several tools now available to help you track your results, including:
- Twitalyzer – provides you with metrics such as popularity on Twitter, signal-to-noise ration, likelihood of being “retweeted”, frequency of updates and the number of times you are quoted in other Tweets. It also allows you to integrate into Google Analytics to obtain information regarding website traffic through Twitter.
- Tweetstats – offers Twitter users the ability to graph certain metrics including total tweets, tweet density, popular words and top interactions
- TwitterFriends – provides you with user behavioral information, including replies and links.
Sarabeth Rivera is a social media advocate at CreditDonkey. Business owners can read her reviews on business rewards credit cards and tips. She hopes this article will help your twitter account increase your business.
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